Showing posts with label Communications. Show all posts
Showing posts with label Communications. Show all posts

Sunday, June 9, 2013

Getting Started with Cisco Unified Communications Technologies

The shift from traditional telephony, based on circuits, to Unified Communications (or VoIP) began a number of years ago and continues to dominate the voice landscape today. While simply learning the details and mechanics of this "new world order" may sound like the most logical place to begin, many important logical concepts can get left out without an understanding of traditional telephony. This vital area of Cisco's advanced technology portfolio is rich with learning opportunities as well as demand for that skillset in the marketplace. Gaining experience in this cutting-edge subject can effectively carve out a great niche for any ambitious network professional.

When Alexander Graham Bell invented the first telephone in March 1876, he could hardly have conceived the impact he would create. Today, nearly a century and a half later, human being communicate verbally over land-line phones (e.g., traditional home telephone), cellular telephones using radio com`munications, and access data along these very same lines as well. Bell's original device made use of analog technologies of the day, which was transitioned to digital transmission in the Public Switched Telephone Network (PSTN) core. Voice conversations in this proverbial world took place through a series of physical electrical circuits, and thus named circuit-switched. The next progression and/or transition of telephony came in the form of packet-switched telephony, giving way to the all too familiar term VoIP - Voice over Internet Protocol. In positioning its technologies for this next-generation methodology, Cisco pioneered a number of critical elements that paved the way for practical, affordable telephony that we will examine in this white paper.

Cisco has classified a number of specific technology areas that require additional knowledge beyond the foundational routing and switching level itself. Each of these areas typically has additional certification requirements, normally mapping to the CCNA, CCNP, and CCIE levels. These are as follows:

Cisco Telepresence
Data Center
Optical Networking
Security
Unified Communications
Wireless
Service Provider

These advanced technologies carry a great deal of additional value in terms of employer demand and desirability, particularly if they have been paired with relevant experience. In some cases, the ability to sell and support the devices involved may be restricted to Cisco partners who possess additional certifications, usually based on staff engineering and sales roles.

You need to have an understanding of - and appreciation for - the critical importance of a solid network foundation and the corresponding skills necessary to support it. On a personal note, I have worked with many very intelligent and skilled advanced technology engineers who inadvertently impacted both customers and their own credibility by lacking the foundational skills referred to here.

Using an analogy in this regard, technology professionals can legitimately have great regard for the proverbial magic of the advanced technologies, and rightly so - data center, voice, security, wireless, and other areas have great desirability attached to them. Even so, each and every one of them depends directly on an optimal network infrastructure---routing and switching---in order to function at all. For example, using VMware virtualization products to simplify an enterprise data center will produce no business/technical benefit whatsoever if the switching environment is inefficient or non-functional. Hence, if the "plumbing" doesn't work, neither will the "magic" of advanced technologies.

Cisco carefully architected the Career Certification Program (see Figure 2, above) to correspond to this inevitable dependence on routing and switching technologies. In the newly announced changes to the CCNA certification, more emphasis has been placed on foundational technologies at the CCENT level, which a student must pass before moving on to the various CCNA specialization tracks. This serves as yet another reminder of the importance of knowing the fundamentals before adding on deeper skills in a particular advanced technology area.

Cisco Voice Technologies - now typically referred to as Unified Communications Technologies - not only depend on a solid network foundation, but also use conceptual building blocks from the world of traditional telephony. The reasons for this include:

Capability to interconnect the Unified Communications Environment to the PSTN
Creating "new world" equivalent logical functions that mimic "old world" methodologies

Understanding the basic elements utilized in older telephony can help in knowing how these same functions are created in Unified Communications networks. The basics of an analog telephone call (see Figure 3, above) are mapped out in the following paragraphs.

When an individual wishes to have a voice conversation with someone at another physical location, he/she typically will initiate the conversation using an analog telephone. This device receives power from the RJ-11 wall jack, and the initiating caller (the "calling" party) picks up the handset ("off hook"), receiving a dial tone indicating the network is ready. The next step involves entering a series of digits, which indicates where the intended party is located. In the United States, the values and format of the number typically follows ten digits, and is referred to as the North American Numbering Plan (NANP). These digits are transmitted to the telephone company Central Office, where the analog line terminates.


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Friday, June 7, 2013

Designing Network for Rich Media Communications

IP networks are the standard for delivering converged application like video collaboration, voice over IP, video surveillance, and on-demand video. Real-time applications like video and voice can become useless due to network delays and congestion, placing unique demands on the IP networks. This paper discusses designing a video-ready network and recommends steps to deploying video for positive business outcomes.

Video is an essential communications medium for enterprises. It is here to stay, and video will only become a larger and more important element of communication for all organizations. Consider its impact on business: video conferencing reduces costs and increases the pace of business as remote workers and teams collaborate easily. It enables on-demand product information, training, and support with rich and contextual information available 24x7 to employees, partners, and customers. Processes and timed workflows to optimize supply and production performance are increasingly being monitored by video so that issues can be quickly and efficiently escalated to supplier, customer, or distribution channels. Is your business ready for the change in communications paradigm that video is driving? Is your organization able to drive the efficiencies and performance necessary to keep your business partners current with the demands put upon them? And, what about your IT operation? Can your network cope with real-time communications, increased traffic, and the security challenges? The network is the key to ubiquitous and effective use of video. IP networks are the standard for delivering converged application like video collaboration, voice over IP, video surveillance, and on-demand video. Real-time applications like video and voice can become useless due to network delays and congestion, placing unique demands on the IP networks. This paper discusses designing a video-ready network and recommends steps to deploying video for positive business outcomes.

Businesses are constantly seeking ways to deliver compelling and competitive services to their customers while increasing revenue and profitability. IT has transformed how businesses operate- delivering customer service faster, enabling effective communication, and automating processes.

Effective communication tools are critical for the success of businesses. With adoption of technology, communications have undergone significant changes, new tools have emerged-email, instant messaging, presence have become an integral part of the repertoire of communication tools. Legacy telephony systems are migrating to VoIP systems to reduce operational costs and simplify integrating with other collaboration and communication tools.

Visual communication is at an inflection point in the way businesses are adopting it. The richness of information communicated and shared through video makes it a compelling capability. Video communication is used to resolve customer's issues quickly, to train customers, and to help executive management teams align the entire organization with corporate priorities. IP cameras are deployed in process manufacturing to troubleshoot issues with production lines and also for surveillance at public venue like malls and stadiums. Frost & Sullivan research shows that 76 percent of companies use some sort of video conferencing today, and 38 percent of them say it is used extensively throughout the organization.

Legacy networks were designed to handle data communications. The convergence of data, voice, video, and collaboration tools is pushing the legacy networks to a breaking point. Impact of enabling video is immediately felt on the network. Careful consideration has to be given to designing optimal networks with capabilities to support rich media communications. The goals of this white paper are to educate readers on key usages of video, barriers to adopting video communications, and recommend techniques to design a video-ready network.

Businesses deploy video-based communications in a number of ways. Some are more prevalent like webcasts and some are new uses like resolving process manufacturing issues or transparency of certain government processes. We classify these video usages broadly into two categories-live streaming and on-demand video. Live streaming is transmission and viewing of events as they are happening in real time while on-demand video is viewing or display of previously recorded videos from a stored location. The demands on the network are different for each category, real-time streaming is very susceptible to network delays while on-demand video is more resilient due to local buffering.

One-to-many live streaming: This is one of the most common video implementations. The video is relayed from a single location to many geographically dispersed viewers. A CEO's live webcast to the employees of a corporation or the CFO briefing the Wall Street analysts on quarterly revenue update are good examples of this usage. The underlying network must provide efficient multicasting support so the broad distribution of the video on the network is optimized. HP has adopted webcast to help executives communicate effectively with hundreds of thousands of employees worldwide.

One-to-one video conferencing: This is very popular with consumers while it is still ramping up adoption within business community. An engineer in Houston, Texas communicates through video chat with an architect in Palo Alto, California regarding a design issue. This requires conferencing capability at the desktop. Integration of video with advanced unified communication and collaboration (UC&C) platforms like Microsoft? Lync have made desktop video easy to use.


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