Incoming links play an important role in ranking well on Google and other Search Engines. Therefore, you should assure that every incoming link leads to one of your pages on your blog and not to a “ERROR 404: PAGE NOT FOUND.”.
The most common reason for a “ERROR 404: PAGE NOT FOUND.” is we created a post or a page and then later we either changed the URL, deleted it or put in on draft. Simply put, the page is not there any longer. One or more of these occur pretty often and many sites encounter these errors.
Then, during the time that page was live, we may have (or anyone) submitted that post or page to a Social Media site, bookmarking site or somehow created a link to that page where anyone can stumble upon that link, click it and then whammo, they get a “ERROR 404: PAGE NOT FOUND.”. Chances are they will go no further and return to whence they came.
The worst case scenario is if that post or page got indexed by Google. Someone finds that link on a search and then clicks it and they get a “ERROR 404: PAGE NOT FOUND.”
There are many times that one of my posts get out dated and it is easier to delete that particular page. Problem is, if I created any SEO juice, Social Media juice or had that post in any way leave a footprint with a backlink to that post, when people click it, they get a “ERROR 404: PAGE NOT FOUND.”
There are several tutorials that will show you how to find your 404 Errors and how to fix them using Google Webmaster Tools, however, there is a much simpler fix for WordPress users.
Install the Link Juice Keeper Plugin! This plugin helps you to keep the link juice by redirecting all non-existing URLs which normally return a 404 error to the front blog page using 301 redirect.
All that means is instead of the viewer getting the “ERROR 404: PAGE NOT FOUND.”, they will be automatically re-directed to the homepage of your site, keeping the juice!
You can get more information on the Link Juice Plugin for WordPress and download it from HERE.
To Your Success!
About the Author: Mike Barnes (293 Posts) Always taking advantage of the latest Internet Marketing possibilities, Mike Barnes has become globally recognized for his Search Engine Optimization abilities as well as his innovations using Social Media, Mobile Marketing, WordPress Design and Marketing.
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